March 13, 2012

youtube.com

Hahn are rolling out their second phase of the pioneering beering’ campaign. It takes place at the fictional Hahn Academy’ where they attempt to solve beer drinking problems. 

I feel like they’re working off the dna designed by Tom Kuntz, but it’s gotten a little dilute along the way. I do like it when a brand controls user content (think old spice response), and sculpts it just the way they want it but this feels like a dead end to me.


hahn tv beer advertising


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19233816424 I was flicking through an old Luerzer’s Archive and spotted this. I came up with a similar idea, but had never seen this before. I guess that’s one
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