youtube.com
Hahn are rolling out their second phase of the ‘pioneering beering’ campaign. It takes place at the fictional ‘Hahn Academy’ where they attempt to solve beer drinking problems.
I feel like they’re working off the dna designed by Tom Kuntz, but it’s gotten a little dilute along the way. I do like it when a brand controls user content (think old spice response), and sculpts it just the way they want it but this feels like a dead end to me.